On July 23, TikTok announced a $200 million "Creator Fund" to help eligible video-makers in the US make money on the app, and it will begin accepting applications in August. For now, those rewards are likes and views - but soon, creators will be able to earn money directly from the platform. While people polish content to perfection before posting it on Instagram, TikTok rewards originality and at least the impression of spontaneity. "We've had quite a lot that's gone viral … I think it's because we're just a family and we're a bit different." "When we do the challenges we all have our own opinions and just put our own little twist on it," Mcloughlin says. Others repurpose existing soundbites, such as the comedian Sarah Cooper, who got famous in lockdown for her videos mocking Donald Trump's incoherence. 💀 #pov #fyp #foryoupage #teamgbgames #randomfashion ♬ original sound - kylieshapiroĭuring "trending hashtag challenges," users try to reach bigger audiences by mimicking past viral videos. "With TikTok you can literally just upload a video and have a million followers the next you’re arguing with yourself. " you have to have a following first and it's hard to get a following unless you've got a lot of money put aside and you're a big business who can start throwing out sponsored adverts," Salisbury says. Salisbury's time-lapse video of himself painting Captain Tom Moore, the 100-year-old veteran who raised tens of millions of pounds for the UK's health service, had only 13,000 views on Instagram - but more than 300,000 on TikTok. Other users can recirculate videos they like, including to other platforms. New "TikTokers" like Salisbury can go viral much quicker and bigger there than on Instagram, Facebook, or Twitter. He has even collaborated with Disney on Mickey Mouse and Frozen murals. Videos of his painting have more than 9.7 million likes and have earned him more than half a million followers. "She was telling me I'd do really well on it, but I was just laughing and asking if it was something to do with clocks," the artist says.Ī month later, Salisbury was TikTok famous. Adam Salisbury had no clue what his colleague was talking about when she suggested he join TikTok in November 2018.
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